Seminar: Ten Commandments of Selling Remodeling Services to Women - There is a Difference

Reaching Out to Women is Key to Successful Marketing in Today’s "She-conomy"

Traditional marketing efforts that may have worked well in the past may not be yielding the same return today if they are not well attuned to female buyers, who have emerged as major decision makers in the housing market.

She-conomy, women control the family finances of 90% of U.S. households and make the primary decision in 90% of all home sales and 90% of all remodeling jobs, so learning to talk “woman” is essential for salespeople! With 30 years of sales experience, Cindy knows what women want, and don’t want, in a buying experience. 

Once you figure out what they want, how do you reach them and sell to them?

Do you want to increase your sales, especially in this competitive climate? 

Learn what you could be doing to turn off your chances of making the deal.  Being both a woman consumer, and a woman sales person, Cindy has a unique perspective into the minds of how and why women buy.

The social media - including Facebook, Twitter and blogs, among others - are supplanting traditional advertising and have drastically changed how people research new products and services, the speakers said, and this is opening up new opportunities to connect with women.

If you want to learn more about reaching this growing segment of the market, this is a seminar you don’t want to miss.

Speaker Bio:  Cindy Cipriani has consistently sold more than $1,000,000 in remodeling projects for the last seven years. She was voted Salesperson of the Year in 2010 by the New Jersey Builders Association.  Her sales techniques result in repeat business and raving fans.