NAHB COURSE: MULTICULTURAL SALES TECHNIQUES & STRATEGIES - CANCELED

How can you profit from the increasing number of today’s and tomorrow’s multicultural new home buyers in the U.S.? This course provides the entire building/remodeling sales and marketing team with an understanding of our culturally diverse home buying market and practical tips for communicating effectively with the multicultural client. Participants will benefit from hearing about actual experiences with multicultural clients and by examining their own best practices to determine how they can adapt their techniques to be successful with clients from any cultural background. Participants of this course will be able to: · Describe the history of the multicultural home buying market in the U.S. · Describe the importance of cultural sensitivity in the new home and remodeling sales and marketing processes. · Identify techniques for communicating effectively with the multicultural client during the new home sales transaction or home remodeling project. · Identify tips for applying knowledge of various cultures to all aspects of the new home sales and home remodeling businesses. · Reference facts about nations from where significant segments of the U.S. home buying market originate in order to better understand the cultural needs of the new home buyer or remodeling client.

Designations: CMP, MIRM, MCSP

Instructor: Gian Hasbrock, MIRM, CMP, CSP, MCSP