INTERACTIVE WEBINAR: USING SOCIAL MEDIA TO SELL HOMES

Using Social Media to Sell Homes
June 10, 2010 2:00 PM - 3:00 PM ET

Continuing Education Credit
1.0 hour continuing education credit toward NAHB’s professional designations.
Designations:CAPS, CGA, CGB, CGR, CMP, CSP, GMB, HCCP, MIRM, MCSP, CAASH, CGP, GMR

You know that NAHB Professional Women in Building (PWB) keeps you informed on building industry trends and engaged with what others in the community are doing to build business and elevate the housing industry. So you won’t want to miss PWB’s webinar, "It’s Easier Than You Think: Social Media for Home Builders."

Join author Carol Flammer and a team of social media mavens for an hour-long interactive webinar designed to provide you with tips and tools to build your brand, engage customers and sell more homes using social media. The presenters will explain why engaging women through social media is an effective method for builders and developers to reach and interact with these powerful decision makers.

You will discover how easy it is to use social networking sites to spread your message virally, draw interest to your website and drive sales. Social media marketing is a great way to target female buyers; after all, women influence 91% of home-buying decisions. This valuable session will teach you how to build your brand and reinforce your messaging using a variety of online tools.

Learning Outcomes

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Gain a better understanding of social media tools available and how to use them to achieve a competitive advantage
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Learn how to target female home buyers through effective use of social media
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Hear step-by-step recommendations for launching an effective social media program or improving an existing one

Do you have questions?
The one-hour call will include the presentation as well as questions from the audience. Questions can be submitted in advance through Friday, June 4 on LinkedIn.

Speakers:
Karen Dry, CGA, CAPS, CGP, CAASH - With a lifetime dedicated to building businesses to paramount success, Karen Dry embodies entrepreneurial spirit. It all started with an unconventional college degree in Electrical Engineering and Physics and has continued on a path of buying and selling varied, professional businesses over the past 25 years.

Carol Flammer, MIRM, CAPS, CSP - Author of "Social Media for Home Builders: It’s Easier Than You Think," Carol Flammer has been blogging since long before blogging was cool. She is the visionary behind the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. Her launch of the site in 2006 was truly visionary and led the new media movement in the Atlanta new homes market.

Dina Gundersen, MIRM, CMP - Dina manages all of the marketing, advertising, online, social media and web sites for Monte Hewett Homes, a local green builder in Atlanta. A professionally trained graphic designer, Dina designs and produces all of the marketing collateral, advertising, websites, public relations and social media campaigns in-house. Dina has managed Monte Hewett’s blog since late 2006 and is the driving force behind their corporate social media program.

Tammie Smoot, MIRM, Master CSP, CAPS, CGP - Tammie Smoot brings more than 10 years of proven Internet marketing experience & 15 years of practical building Industry knowledge to the Carolina’s as a professional internet marketing expert.