"How to Use Public Relations to Promote Your Business"

Top Myths & PR Tips To Promote Your Business In today's information-saturated marketplace, we are savvy enough to know when we're being sold something, and to tune it out. We avoid telemarketers through Caller ID or by signing up for the "Do Not Call" list. We toss out our junk mail, and use Tivo to bypass TV commercials. How can a company achieve recognition in this environment? Many are finding the answer through Public Relations. We all know what direct mail, advertising, telemarketing and direct sales are, but most people find PR a great mystery. However, it's considered the most cost-efficient and effective marketing communications venue to gain positive, widespread recognition and credibility. Our speaker, Jackie Pantaliano, has been a Public Relations specialist for almost 25 years. In a dynamic and interactive presentation, she will break through the mysteries, bust the myths, and explain how to use PR to grow your business. Takeaways from the talk will include: 1. What's newsworthy? 2. How to recognize PR when you see it, and how to mine the media for hooks, angles and the right contacts 3. A sample press release format and other hints for PR success Presented by: Jackie Pantaliano, CME, president of ImPRessions