CAPS I: Marketing & Communications Strategies for Aging & Accessibility
Event Description:
Get the technical, business management and customer service skills essential to competing in the fastest-growing segment of the residential remodeling industry: home modifications for the aging-in-place market. Earn NAHB's Certified Aging-in-Place Specialist (CAPS) designation and become the expert in your market.This 3-day course will feature all of the required classes for the CAPS designation:
- Marketing & Communication Strategies for Aging & Accessibility (CAPS I)
- Design/Build Solutions for Aging & Accessibility (CAPS II)
- Business Management for Building Professionals
Marketing & Communication Strategies for Aging & Accessibility - CAPS I
Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.
As a graduate of this course, you will be able to:
As a graduate of this course, you will be able to:
- Explain the three segments within the Aging in Place market that present business opportunities for building professionals
- Implement a process for promoting new opportunities for products and services in the Aging in Place market
- Enhance your sales process with effective techniques for the Aging in Place market
Continuing Education Hours: 6.0
Designations: CAPS,CGA,Master CSP
Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM
Instructor: Bill Rauser, CGR, CAPS
CAPS I: Marketing & Communications St...
Date and Time
Wednesday Oct 14, 2015
8:30 AM - 5:00 PM EDT
Wednesday, October 14, 2015
Check-in: 8:30 am
Class start: 9:00 am
Location
Builders League of South Jersey
114 Haddontowne Ct
Cherry Hill, NJ 08034
Fees/Admission
BLSJ/NAHB Member: $295.00 per person/Member discount for all 3 classes: $759.00 per person
Non-Member: $375.00 per person/Discount for all 3 classes: $899.00 per person
