"Branding Your Business with Color and Design"

Building a Small Business Brand Wednesday, April 19, 2006 Peter Drucker says that "Branding, by its very nature is not optional. If you do not position yourself in people's minds, they will do it for you." Your brand is your business reputation. It's much more than a logo. It's also what you say and what you do - it's the sum total of a customer's experience with your company. Successful marketing today is not so much about the content of "What you do." It's more about the context of "How you do it" and "How you are perceived." Our speaker, Dr. Jean Wilcox, will talk about how to set the context to create a positive brand image. She uses a combination of cartoons and real life examples that illustrate the basic aspects of good brand management in a humorous and light hearted way. Takeaways from the talk will be: 1. What's "appropriate" for your business brand. 2. How to develop for credibility in what you say and what you deliver 3. A seven step method for building and evaluating your own brand Presented by: Dr. Jean Wilcox CattLeLogos Brand Management Systems, LLC