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SUMMARY:Workshop: Learn How to Use Search Engine Optimization (SEO) to Drive Traffic\, Leads and Sales
DESCRIPTION:Normal 0 false false false MicrosoftInternetExplorer4 About the Seminar: § Search Engine Optimization\, commonly referred to as SEO\, is the process of updating the content on a website to maximize its exposure to search engines and in turn\, potential customers. § Areas of focus within SEO include keyword placement\, page titles\, headings\, anchor text and meta descriptions. § AdWords is a service offered by Google that places ads (both text and image) at the top or bottom of\, or beside the list of results Google displays for a particular search query. § The choice and placement of the ads is based primarily on relevance of the search query to the ad content and the amount an advertiser is willing to bid. § Performance of an AdWords campaign is evaluated by tracking 'conversions' such as the number of newsletter signups or phone calls. § Both SEO and AdWords are ongoing efforts and offer the opportunity to increase online traffic by tweaking under-performing efforts. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"\; mso-tstyle-rowband-size:0\; mso-tstyle-colband-size:0\; mso-style-noshow:yes\; mso-style-parent:""\; mso-padding-alt:0in 5.4pt 0in 5.4pt\; mso-para-margin:0in\; mso-para-margin-bottom:.0001pt\; mso-pagination:widow-orphan\; font-size:10.0pt\; font-family:"Times New Roman"\; mso-ansi-language:#0400\; mso-fareast-language:#0400\; mso-bidi-language:#0400\;} Normal 0 false false false MicrosoftInternetExplorer4 About the Seminar:
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; Search Engine Optimization\, commonly referred to as SEO\, is the process of updating the content on a website to maximize its exposure to search engines and in turn\, potential customers.
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; Areas of focus within SEO include keyword placement\, page titles\, headings\, anchor text and meta descriptions.
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; AdWords is a service offered by Google that places ads (both text and image) at the top or bottom of\, or beside the list of results Google displays for a particular search query.
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; The choice and placement of the ads is based primarily on relevance of the search query to the ad content and the amount an advertiser is willing to bid.
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; Performance of an AdWords campaign is evaluated by tracking 'conversions' such as the number of newsletter signups or phone calls.
§ \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; Both SEO and AdWords are ongoing efforts and offer the opportunity to increase online traffic by tweaking under-performing efforts.