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SUMMARY:SOCIAL MEDIA FOR HOME BUILDING PROFESSIONALS & SMC Meeting
DESCRIPTION:MEMO TO: Sales & Marketing Council FROM: Pamela Perini\, President SUBJECT: SMC Board of Directors Meeting & Social Media Workshop DATE: Wednesday \,April 7\, 2010 TIME: 8:30 a.m. PLACE: League Office Agenda: \n COST: FREE\n \n SPEAKERS: Susan Collins\, Collins Consulting Group & Mary Danielsen\, BLSJ Director of Communications\n \n Normal 0 false false false MicrosoftInternetExplorer4 st1\\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"\; mso-tstyle-rowband-size:0\; mso-tstyle-colband-size:0\; mso-style-noshow:yes\; mso-style-parent:""\; mso-padding-alt:0in 5.4pt 0in 5.4pt\; mso-para-margin:0in\; mso-para-margin-bottom:.0001pt\; mso-pagination:widow-orphan\; font-size:10.0pt\; font-family:"Times New Roman"\; mso-ansi-language:#0400\; mso-fareast-language:#0400\; mso-bidi-language:#0400\;} SOCIAL MEDIA FOR HOME BUILDING PROFESSIONALS \n Builders League of South Jersey \n April 7\, 2010 \n Social Media for Business \n What is it \n The Business Case for engaging in social media \n What do people do when they want to learn about something \n The Changing conversation \n Volumes of social media sites \n Social Media campaigns tied directly to corporate websites \n Understanding what can do for you \n Grow your business \n Boost sales \n Raise brand awareness \n Allow you to connect with current customers\, repeat customers\, potential \n customers \n Manage customer service \n Address crisis management \n Have the potential to deliver significant results \n The Pushback to Adaption \n Understanding social media: personally or professionally \n Being afraid of it \n Being hesitant to make mistakes \n Don't have time for it \n Don't believe in it. \n Don't have time to invest in understanding it. \n GETTING STARTED \n What to do before you begin developing your social media marketing strategy. \n Taking the business approach \n Research for knowledge and understanding \n Research different social media outlets (platforms and company websites) \n Group pages \n Finding your audience online \n What are your options \n Finding your comfort level \n Learning to communicate online \n Reviewing the messaging of other campaigns\; develop your voice \n Reference sites and example \n Assessing costs associated with social media \n Considering the investment of time \n Measurement options \n Homework \n To do List \n Campaigns to watch \n Outlines \n ___ Yes\, I will attend Name: __________________________________________________________________ Company: ________________________________________________________________
X-ALT-DESC;FMTTYPE=text/html:
MEMO TO: Sales &\; Marketing Council
FROM: Pamela Perini\, President
SUBJECT: SMC Board of Directors Meeting &\; Social Media Workshop
DATE: Wednesday \,April 7\, \;2010
TIME: 8:30 a.m.
PLACE: League Office
Agenda: \; \; \; \;
COST: FREE
SPEAKERS: Susan Collins\, Collins Consulting Group &\; Mary Danielsen\, BLSJ Director of Communications
SOCIAL MEDIA FOR HOME BUILDING PROFESSIONALS
Builders League of South Jersey
April 7\, 2010
Social Media for Business
&bull\; What is it
The Business Case for engaging in social media
&bull\; What do people do when they want to learn about something
&bull\; The Changing conversation
&bull\; Volumes of social media sites
&bull\; Social Media campaigns tied directly to corporate websites
Understanding what can do for you
&bull\; Grow your business
&bull\; Boost sales
&bull\; Raise brand awareness
&bull\; Allow you to connect with current customers\, repeat customers\, potential
customers
&bull\; Manage customer service
&bull\; Address crisis management
&bull\; Have the potential to deliver significant results
The Pushback to Adaption
&bull\; Understanding social media: personally or professionally
&bull\; Being afraid of it
&bull\; Being hesitant to make mistakes
&bull\; Don&rsquo\;t have time for it
&bull\; Don&rsquo\;t believe in it.
&bull\; Don&rsquo\;t have time to invest in understanding it.
GETTING STARTED
What to do before you begin developing your social media marketing strategy.
Taking the business approach
&bull\; Research for knowledge and understanding
&bull\; Research different social media outlets (platforms and company websites)
&bull\; Group pages
&bull\; Finding your audience online
&bull\; What are your options
&bull\; Finding your comfort level
&bull\; Learning to communicate online
&bull\; Reviewing the messaging of other campaigns\; develop your voice
&bull\; Reference sites and example
&bull\; Assessing costs associated with social media